Not reach, not impressions, not "engagement." What came back. We run Google, Meta and TikTok campaigns and report against revenue — so you know exactly what a shilling of ad spend actually returned.
We start with your margins, not a media plan — every campaign is built to be worth running.
Caught right when someone's already looking to buy, not just browsing.
Creative built for the feed it's running in, not one ad reused everywhere badly.
Following up with people who visited but didn't buy — usually the cheapest sale you'll make.
An ad that works but sends people to a slow, generic page is money burned. We fix both ends.
One page a month: what we spent, what came back, and what we're changing next.
What's working, what's wasted, where the gap is.
Which channels, which offer, what success looks like.
Campaigns live within the first two weeks.
Weekly adjustments based on real performance.
Plain numbers, monthly, no jargon.
Management fee is separate from ad spend — you always know what's going to Google or Meta and what's paying for our time.
Around KSh 30,000/month per platform is where we can actually gather enough data to optimise properly. Below that, we'll tell you honestly rather than take the fee anyway.
Yes — copy, images and short-form video are all part of the service. If you already have brand assets we'll work from those; if not, our Graphic Design team builds them.
Against return on ad spend and cost per lead — real business outcomes, tracked through GrowthPulse. Reach and impressions show up in the report too, but they're not what we optimise for.
We ask for a 3-month minimum, because paid campaigns need at least that long to leave the learning phase and show real signal. After that, it runs month to month.
You do. We work inside your own Google Ads and Meta Business accounts, added as a partner — so the history, data and account stay yours if we ever part ways.